Cheesecake Factory Website Redesign
Collaboration Project
UI/UX Design | 2024
Project Background
For this collaborative project, our team focused on a complete redesign of the classic cheesecake factories website. Our primary goal was to significantly improve user experience and visual appeal, creating a clean, modern interface that highlights their delicious products. We streamlined the navigation process and enhanced the site's layout for easy accessibility. By incorporating responsive design, we ensured a seamless experience across all devices. This redesign aimed to boost user engagement, and create a visually appealing and user-friendly design.
Benchmarking
Project Design
Our UI/UX redesign prioritized a human-centered design approach, with a strong emphasis on usability testing and accessibility research. My team conducted multiple rounds of A/B testing and thematic mapping, alongside several revisions, to inform our decisions. This rigorous research process allowed us to develop a visual design system that is truly backed by real-world insights.
User Persona’s
Journey Map
Style Guide
Digital Wireframes
Project Challenge
Our primary challenge was ensuring the redesign effectively addressed the issues identified in our initial research. Recognizing the scope limitations of a single semester, our core focus became significantly enhancing the user experience beyond the existing site. We simplified complex UI elements and revised our task flows to align with the redesigns goals, always keeping ADA compliance in mind.